All kinds of companies across the world miss the opportunity to enhance their brand when choosing a domain name. Thinking about how to choose a domain name isn’t quite as simple as it has been in the past but that doesn’t mean you have to miss out on the potential benefits.
Domain names are often-overlooked and underestimated in their ability to drive traffic to your website while also acting as an online ambassador for your brand. All you need to remember when choosing a domain name is to be simple, smart, and creative at every stage of the process.
Thankfully, we’re here to help you work out exactly what is a domain name and how to pick the right one for your business. We’ve compiled 5 essential tips for choosing a domain name no matter what company you’re trying to launch online. Take a look at our tips now or visit the Small Business page to read more of our blogs.
Think of your domain name as a valuable branding tool
Choosing a domain name is more than just selecting a sequence of letters and numbers. You have to think of your domain name as a hugely important part of your brand’s image. High-quality domain names are more likely to register with customers as a credible option and will help to boost word of mouth marketing.
Keep yours short and unforgettable
When thinking about how to choose a domain name you’ve got to consider the most sensible options first. So, make sure that your domain name is very easy to spell and can’t be misinterpreted if customers were to refer your business.
Some businesses may have more unique domain names while others can be straighter to the point. The inclusion of keywords and locations in domain names can be an effective way to elevate your business above industry competition.
For example, sydneyroofing.com or tasrealestate.com gives the domain the added benefit of a location and an industry-specific keyword. This can really help prospects to find your company through search engines and are very easy to remember.
Examine the history of your desired domain
Unfortunately, a lot of webmasters are caught off guard when choosing a domain name. It’s vital to remember that you really don’t know what your preferred domain name may have been involved in prior to your interest.
Google may have taken steps to penalise or blacklist your preferred domain name if it had been involved in some kind of scamming operation. If this is the case then you may unknowingly invest a lot of time and money into a domain name that will never generate traffic on its own.
However, it’s very easily to check on the legitimacy of your preferred domain name, so you don’t need to worry. Firstly, ensure that you are researching and registering your domain name through a reputable registrar. Secondly, head over the WayBackMachine and take a look at your domain name to see if it’s been tied to a website in the past.
In addition to this, visit Google and check to see if your site is indexed by typing site:yourdomain.com into the search bar. It’s probably confirmation that the domain has been blacklisted if it had hosted content before but returns nothing on the Google search.
Don’t forget about tying in social media
Social media is more important than ever for businesses of all kinds and your domain name should be homogeneous across your accounts. Achieving this kind of unified branding with your domain name and social media accounts is an effective way to boost your online presence. Take a look at the big players like Facebook, Twitter, and LinkedIn to make sure you’re good to go with your preferred domain name across these platforms.
Aim to purchase a .com domain
It’s no secret that .com domains are the most valuable and coveted options out there for businesses. However, there are also a wide range of Top Level Domain (TLD) alternatives that you could also register. .net, .org, and .info, domains are also hugely popular among businesses across the world.
However, many companies opt for a .co.countrylocation domain name if they wish to operate and sell in a specific county. Amazon is a great example of a company that utilises this kind of domain name across the world.
Additionally, there are also generic Top Level Domains (gTLD) that are becoming more and more popular. Extensions such as .sport, .shopping, .realestate, . news, .dating, and almost anything you can think of are also available. At the end of the day, it depends on the direction you’d like to take your domain name and the way you wish to present your brand.
Are you still wondering about what is a domain name and how to choose a domain name? To speak with a qualified member of our team, please contact us now. Or, visit the IT Solutions page now to find out how Saxons can help your business stay up-to-date with everything IT related.