A Content Management System (CMS) allows businesses to organise and manage content across a website. Whether you’d like to add or delete images and text across your website, an easy-to-use content management system can help you do achieve this instantly.
One of the best things about finding a CMS that works for your small business is that you can easily manage your website without any technical experience. This means you can improve and boost your online presence without having to invest in digital marketing.
If you’ve been wondering what is a CMS and what are the best CMS’ out there for small businesses, we’re here to help. Take a look at this blog to learn everything you need to know about Content Management Systems or head over to our Small Business page to read more of our small business inspired articles.
Define your business strategy before making an investment
While you may have a pre-defined strategy for your small business, it’s always worth going over how your business is operating before investing in a CMS. Is it possible that your website isn’t performing because of neglect or are could your issues be staff related?
While it is possible that finding the best CMS out there may help to fix your websites’ poor performance, you should always consider that your business strategy may need rethinking before making an investment.
You need to research the market and learn about the various options available to you. Once you know how your business strategy will tie into your selection, you’ll be able to choose the best CMS for your business.
Look for a CMS that suits your needs
Every business is different in some way or form and this is something you should consider when choosing the CMS for you. Features and usability will play a large role in what makes a CMS right for your business and most have been designed to be as intuitive as possible.
Take the time to thoroughly research what each Content Management System has to offer in terms of functionality and features. For example, Joomla offers great customisation, Drupal boasts great security, Concrete 5 allows easy editing, WordPress is popular for marketing needs, and Textpattern is simple to use as well as flexible.
However, it’s important to remember that a Content Management System is merely the software; you’ll also be putting your faith in the CMS vendor too. This is where it can make your selection a little more challenging but we’ve come up with a few things you should watch out for.
Many reputable vendors will offer ongoing support in the form of product patched and may even provide additional services, such as hosting, web development, training, and more.
Your vendor should have a vision for their product and the market that your small business can identify with. This means that your business should benefit every time your vendor adds new features and updates.
Lastly, you need to consider your position on growth. Is your chosen CMS going to be adequate if you’re looking to expand your business? Talk with potential vendors in order to see how their product will scale as your business does.
Don’t buy an advanced CMS if you don’t need it
It’s easy to get excited about purchasing the very best CMS on the market but you have to consider if this is actually going to benefit your business. Purchasing an expensive CMS could provide you with far more functionality than you actually need and cause more complications than you anticipated.
Without proper staffing, you’ll likely find that handling a large CMS will be too demanding of your time and it could also mean that it takes far longer to undergo proper training. Thankfully, you can avoid the hassle of buying a Content Management System that you don’t need by defining your strategy and conducting proper market research.
Make the most of product demos
After taking the time to work out a list of the best CMS candidates for your business, it’s time to evaluate your selection to see if you can find the perfect match. You can learn far more from testing a product out yourself than you ever can from reading a list of features or technical descriptions.
Don’t allow yourself to have your decision influenced by a salesman as this could lead you into the difficult position of being stuck with a Content Management System that isn’t right for your business.
When carrying out your product demo, you need to tick off the criteria that makes sense to your business. So, at the end of a product demo you should know if a CMS offers all the features you require, is scalable, isn’t overly complicated, and is affordable.
In addition to this, you need to know that your vendor will offer you support, will release new features and updates, and whether they can offer you any additional services to make business easier.
Would you like to have your IT systems managed by professionals and receive technical support whenever you require it? For further information, please visit the IT Solutions page. Or, if you’re still wondering what is a CMS, talk to one of our experts by contacting us now.