In the world of business we know and operate in today, big data is a big deal. Being able to harness its power and glean important insights from it could be the difference between you and your company falling behind the pack and you rising up to become a leader in your industry. The latter sounds much better than the former, doesn’t it? Read on to learn more about how big data is going to continue to play a huge role in business this upcoming year.
What is big data?
Big data technologies are tools that allow you and your company to take massive sets of data and analyse them quickly and efficiently. The collation of these huge chunks of information is important when it comes to learning more about who you’re targeting. You can take everything from demographic knowledge to purchasing statistics and discover important trends and behavioural patterns that can help you target marketing efforts and lessen the wasting of valuable time, money and other resources.
How could big data affect your business in 2017?
One of the most important attributes of those who are successful in the world of business is the ability to adapt to changing landscapes. Even if you have a good handle on big data and the associated tools that can help your business, here are a few things you should keep an eye on in the coming months to make sure you stay on top of the game.
1) The cloud isn’t going anywhere
Managed cloud computing has become a nearly indispensable part of business these days. Such services allow companies to fully benefit from all the great features of the cloud while not having to worry about issues such as housing fees and maintenance. The all-in-one nature of managed cloud computing can help you when it comes to gaining insight from big data. Taking advantage of big data technologies on offer from your cloud provider can save you valuable money elsewhere.
2) Don’t get hung up on Hadoop
For years Hadoop has been a staple of big data analysis, able to store and process enormous amounts of data. However, the time has come to start gathering important information from new sources, some of which are potentially not compatible with Hadoop. Being able to incorporate programs that are able to aid in this analysis could prove fruitful in 2017. Investigating such software and systems could be the key to accessing new sources of data that could prove vital in the never-ending quest to improve your company’s success rate.
3) Real benefits of artificial intelligence
Artificial intelligence is not something to fear in terms of big data. While past and current systems can do incredible things, their static nature can limit their ability to mine new sources of information. Artificial intelligence systems combine all the great facets of existing big data technologies with machine learning, therefore opening up new avenues of research and implementation.
4) The Internet of Things brings even more connectivity
More and more systems and processes have involved charting and otherwise logging information about physical aspects of companies, therefore increasing the span of the so-called Internet of Things. Big data tools that can take such information and draw meaningful conclusions will become even more valuable, as being able to anticipate issues can help save time and money before disaster strikes.
5) It’s all about the results
Big data technologies are no longer mythical concepts in the world of business. More and more high-ranking members of organisations are willing to invest in such resources, but they want to see the results. If members of your team can take big data, analyse it and present it into digestible chunks for others in the business, you and your colleagues can come up with plans to put into action. Then, you can show the results of this work. By making a concerted effort to supply each of the stepping stones on this path, you can help facilitate the use of big data tools and investment in areas such as CRM training, all of which can help boost your organisation’s chances of success.
Being able to harness the power of big data can be a great asset for your enterprise. Understanding the trends above might help you get a leg up on the competition and help you get a head start on determining which paths are best for your company. Just be sure to consider investing in IT support and managed cloud computing services that can help keep your systems up and running so they can fire when it’s time. Contact Saxons today to put yourself in a great position to mine big data for all it’s worth.